Amity Teachers

Strategy, Custom Illustration, Responsive Web Design and Development for English recruiting and teaching in Japan - Amity Teachers.

IsadoraDesign IsadoraDesign

ENGLISH RECRUITING AND TEACHING IN JAPAN
AMITY TEACHERS

The Marketing Director at Amity Teachers knew that the emergence of handcrafted website solutions was a technological advance her business had to have. So when she selected us to create the new Amity business website we were thrilled. The strategy was to communicate the brand’s messaging effectively and that involved the use of wonderfully crafted illustration. Providing education to children is something we wholeheartedly support. Considering the specific teacher target audience we provided a flavor of what it would be like to teach English in Japan. The website is an enormous source of opportunity for engaging and recruiting teachers worldwide. So we kept the overall style fun, colorful and playful. The vibrant color palette and eye-catching character illustrations help bring the brand’s personality to life. In addition the new online application process is user friendly and easy for applicants to complete.

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Illustration

You can’t help but notice the custom illustration work throughout the Amity website as they almost jump off the pages. From the student and professor character design to entire cities that include buildings, a water fountain, trees, a bridge, and even a park bench. It’s these tiny visual details that make all the difference. Amity’s world, including multiple recruiting locations has been brought to life. These powerful visual aids serve to further engage audiences in a way that simple text just cannot achieve!

Results

Amity began independent operations by opening its own branch schools and by creating its own curriculum. They also welcome over 23,000 students to class each week at over 80 branch schools. Amity is a long-term client that has come back to us for multiple projects. Amity’s new website will continue to attract the next generation of talent for English teaching jobs in Japan.

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