ENGLISH RECRUITING AND TEACHING IN JAPAN
The Marketing Director at Amity Teachers knew that the emergence of handcrafted website solutions was a technological advance her business had to have. So when she selected us to create the new Amity business website we were thrilled. The strategy was to communicate the brand’s messaging effectively and that involved the use of wonderfully crafted illustration. Providing education to children is something we wholeheartedly support. Considering the specific teacher target audience we provided a flavor of what it would be like to teach English in Japan. The website is an enormous source of opportunity for engaging and recruiting teachers worldwide. So we kept the overall style fun, colorful and playful. The vibrant color palette and eye-catching character illustrations help bring the brand’s personality to life. In addition the new online application process is user friendly and easy for applicants to complete.