SCIENTIFICALLY FORMULATED HEALTH SUPPLEMENTS
amkey

When Korean brand Amkey required a creative web design agency to help them penetrate new markets, we were ready for the challenge. The business had growth in mind and the primary goal was to expand into the United States market. So the creative direction included setting them apart from competitors in the highly competitive health & supplement market. With a select number of products we kept the focus on the supplements and benefits. Research indicated that customers wanted more information on the brand, product ingredients and formulation. So we combined clear messaging with hand made illustrations to provide impactful visual representation for customers. An infographic was created to explain key selling points and watercolors incorporated to convey health and nature.

branding

Amkey required branding and identity, which included a logo refresh. Descriptive words for the brand included natural, health, and the science behind the supplements. Our design team kept the essence of the original typography while incorporating a new icon of a leaf that is also a molecular structure. Now the custom icon is branded and may be used across multiple assets.

Responsive

Allowing the product information and benefits to shine on mobile was another priority. More of Amkey’s customers were finding them while browsing on tablets and mobile phones so having the experience remain engaging was key.

Results

Amkey required an impactful website that strengthened brand awareness, credibility and trustworthiness. The brand elements our web designers created for the new website are aligned with the brand’s business goals. Although Amkey opted to continue using a third party distributor to handle all online sales, our web design agency ensured the user experience was smooth and seamless right up until that point of transition. This allowed the overall website to maintain a cohesive look and feel in both appearance and functionality. Label and packaging have already been discussed for a possible phase 2 of the project.

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Amkey

SCIENTIFICALLY FORMULATED HEALTH SUPPLEMENTSamkey