INTERNATIONAL CHARITY FOR CHILDREN
Children Inc. is an international charity that was established in 1964 and has over 300 projects in 23 countries. We were honored when Children Inc. selected our agency to help them with their primary objective: to create a website that would encourage people to take action. A bold and minimal creative direction was established. Impactful photography and a vibrant color palette was incorporated to stir visitor emotion and to capture the user’s attention. Large sized fonts and prominent messaging highlight important information while keeping content easy to follow. Strong calls to action are powerful and entice visitors to sponsor a child and ultimately make contributions.