PRIVATE MESSAGING AND TRUSTED NETWORK
When startup company CrWOWd shared their business model with our agency, we were sold on the business concept. We determined we would handle the branding and identity, strategy and all design work. CrWOWd allows professionals to post questions and answers within their trusted network of friends and colleagues. This is a profile based website, so naturally there was a big focus on the user interface and user experience. Sign up and conversion were the primary objectives. So our strategists had to consider the user flow for creating questions, inviting others to our network, responding to others' questions, and how all the information would be displayed on a user dashboard. Although there were several complex questions that required fleshing out, our team loved the challenge and ultimately ended up contributing to this unique platform that allows you to secure qualified answers from people you trust.