ECOMMERCE STORE FOR COLLECTION DESIGNER
The Greylin Collection is a Los Angeles based collection from designer Dora Lim. Known for trend-driven fashion; Greylin creates stunningly chic and sophisticated designs within women’s clothing. As such, it was determined that the overall design style would be clean and minimalist, allowing the beautiful clothing to be the focal point. High quality professional photography was incorporated to provide visitors with the dramatic impact Greylin desired. The clean and clutter free design also facilitates the shopping experience from browsing products to purchase. We kept eCommerce functionality and refinement options simple and easy to use. A powerful content management system was incorporated for content editing, updating and adding new products. We actually ended up building two separate websites for Greylin – one to showcase the unique collection, and another website for online shopping.