Greylin

Custom Illustration, Responsive eCommerce Web Design and Development for collection designer Dora Lim - Greylin.

IsadoraDesign IsadoraDesign

ECOMMERCE STORE FOR COLLECTION DESIGNER
greylin

The Greylin Collection is a Los Angeles based collection from designer Dora Lim. Known for trend-driven fashion; Greylin creates stunningly chic and sophisticated designs within women’s clothing. As such, it was determined that the overall design style would be clean and minimalist, allowing the beautiful clothing to be the focal point. High quality professional photography was incorporated to provide visitors with the dramatic impact Greylin desired. The clean and clutter free design also facilitates the shopping experience from browsing products to purchase. We kept eCommerce functionality and refinement options simple and easy to use. A powerful content management system was incorporated for content editing, updating and adding new products. We actually ended up building two separate websites for Greylin – one to showcase the unique collection, and another website for online shopping.

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Responsive

With the bulk of the target audience including Millennials, a seamless eCommerce experience was vital across mobile devices. Customers are now able to click through to the collection, browse by season and purchase Rebecca animal silk track pants in just a few clicks.

Results

Brand awareness and online purchasing are the priority for this online store. The new handcrafted website provides an immediate impact on customer perception and clearly differentiates the collection from competitors. Management also uses the content management system to effortlessly add new collections every season. Now the target audience is quick to connect with the brand’s contemporary product line. Both engagement and conversion have improved, resulting in an increase in new customers and online sales for the business.

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