ULTRA-EXCLUSIVE VACATION RENTALS
PRIVATE GETAWAYS

Luxury and sophistication were some of the words used to describe Private Getaways. This brand’s primary objective is to offer luxury vacation rentals for those seeking ultra-exclusive and unparalleled getaways. The creative direction included a clean, editorial style that prominently featured the luxury properties available. Functionally we knew it was critical that visitors be able to view properties efficiently. A slider and prominent calls to action keep the user engaged while directing them to contact Private Getaways for availability. Viewing the multiple property photos is easy and a custom slider allows one to glide through the property photos for each property effortlessly. Joining the owner’s club was another nice touch our strategists came up with, providing high-end homeowners with additional value outside of just listing their home.

branding

With the logo our designers created custom calligraphy to convey luxury and exclusivity. This typography logo strayed away from the more traditional logo and icon combo, but worked well for this luxury business. Sometimes a logo can be kept uber simple, and this timeless visual immediately reinforces some of the brand’s key messaging.

Responsive

Private Getaways caters to the affluent and extremely busy professional. These discerning individuals are always on the go and carrying a tablet or mobile device is just second nature. We ensured that viewing elegant beachfront property was just as enjoyable on a tablet or iPhone as it was on a desktop.

Results

When it comes to world-class offerings, customer perception really matters. The special touches, such as “your very own concierge” or the “owner’s club” immediately communicate the brand’s value propositions to clients. The dedication to personal service makes the connection between client and service strong. And the spike in new clientele has allowed Private Getaways to add multiple new locations to the mix.

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Private Getaways

ULTRA-EXCLUSIVE VACATION RENTALSPRIVATE GETAWAYS